Lingerie & Apparel
La Senza, Marble Arch, London
Overview:
New store concept for La Senza, London, UK. Focus was on energizing the store environment with international as theme and strong emphasis on marketing and graphics.
Partner:
Alshaya Group.
Responsibilities:
Overall project/design lead responsible for concept development and executive presentations. Developed strong partnerships with brand visual, marketing and UK architects to successfully execute. Responsible for prototype store and roll-out in Canada (Company owned), Europe, Mid-East, Asia and Australia (Partner Owned).
Victoria's Secret Sport, Concept,
Columbus, OH
Overview:
Prototype for first freestanding Victoria’s Secret Sport store in Polaris mall, Columbus Ohio.
Responsibilities:
Overall design lead. Developed multiple concepts that were presented to chairman prior to implementation. Partnered with center visual to develop custom fixtures, merchandising systems and props specific to Victoria's Secret Sport.
Victoria's Secret Lingerie, Concept, Aventura, FL
Overview:
Victoria’s Secret Aventura Mall, Florida. Exploration and re-branding of environments for all categories/sub-brands cashwrap areas and fitting rooms.
Responsibilities:
Overall design lead. Managed team of designers and consultants on new store concept, including custom finishes, graphic wall coverings and floor fixtures. Personally detailed all millwork for Bra Salon and managed vendor hand offs and shop drawing reviews.
Victoria's Secret Pink, Concept,
Twelve Oaks, MI
Overview:
PINK, Twelve Oaks mall, Novi, Michigan. First freestanding PINK location to open outside of Victoria’s Secret box.
Responsibilities:
Led development and execution of key elements within new PINK store environment including storefront, branding elements and fixture development. Developed go back strategies to add PINK storefront and branding presence to existing stores across the US.